The Guidelines

The Magnify App

Most people are doing the best they can with the resources they have available and while operating at their current level. For someone to be able to change and grow, there must be a starting point in the journey. Each step that enhances and develops awareness results in a more expanded viewpoint of the world. Whatever problems or challenges have occurred in the past are the direct result of a more limited way of thinking and being.


The Magnify App serves to ‘magnify’ the subconscious strengths of survey participants and provides a pathway to assist in the following ways:

  • Individuals can realise where to start their journey to reach their full potential and become the best version of themselves by finding opportunities to develop their optimism, resilience and productivity.
  • Employers can compare candidates’ scores against current ideal role models scores in order to find the right people for their business and hire with more certainty.
  • Business owners can cultivate an optimistic workplace and ensure staff work to their full potential for maximum productivity.
  • Business coaches, can have a deeper awareness of their clients by understanding their sub-conscious strengths, driving behaviour and target specific areas to implement changes faster.

If we work to develop our subconscious strengths, we will enjoy what we do and this, in turn, will influence our wellbeing and mental health. In the same way that stroke victims can be taught to talk and move again by using exercises that are repeated 30, 60, 90 times, we can create new neural network pathways that lead to changes in our behaviour.


The Magnify App is not meant to put people into boxes. Rather, it highlights that we all have infinite potential for change if we decide to take massive action.